Written by Sarah Warburton

What is a net promoter score and why is it important?

Teamwork makes the dream work

It’s crucial to keep your finger on the pulse when it comes to how your team is feeling. A disengaged team quickly makes for an unhappy workplace and unproductive business.

That’s why we regularly survey our team to check in with how they’re feeling and make sure there aren’t any issues that need to be addressed.

One of the metrics that we measure in these surveys is our net promoter score.

What is a net promoter score?

A net promoter score is a measure of how likely people are to recommend your business, service or product. So, in this case, what percentage of our team would recommend working for Equilibrium to a friend.

We are thrilled to say that our most recent score was 99%.

Of course, that doesn’t mean we can relax and bask in the glory of our brilliant score. We put a great deal of time, effort and strategy into ensuring our team are happy and engaged at Equilibrium – we never rest on our laurels, and that’s why so many of our team would recommend our workplace to a friend.

Even throughout COVID-19, we’ve maintained the great culture at Equilibrium with 90% of our team agreeing it had not been affected by the pandemic.

Why is a net promoter score so important?

Aside from the fact that it’s an excellent statistic to demonstrate how great the business or product in question is, your net promoter score is also a brilliant feedback tool.

Whilst people may be content with a service they have received or the place they work, it’s a step much further to say that they would recommend you. That means that they are confident enough to put their own name behind you and suggests that they are extremely happy rather than just ‘satisfied’.

On the other hand, if people aren’t happy to recommend you, it’s worth trying to find out why that is and how you can improve.

It’s not always easy to spot the good companies from the bad-companies-pretending-to-be-good-companies, but a high net promoter score from the people who work there is a great sign.

To find out how to spot the other signs, click here to read the five secrets to identifying a great employer.